We want to change the way people think about money.
Our diverse team of behavioural scientists, engineers, software designers and finance experts has one goal: to help people make better money decisions. Our innovative tools and methods are grounded in Nobel Prize–winning research. Spending money is easy. Saving money is hard. By leveraging proven tactics from behavioural science, we can tackle some of the biggest challenges influencing our financial decision-making.
Why behavioural science?
Money is abstract
But the things we want are not. We save better when we anchor on concrete goals.
Getting started is hard
It’s easier when we start small. We defeat inertia when we identify and eliminate barriers to saving.
Changing habits is really hard
We may have good intentions, but we need advice and coaching to turn it into action.
Maintaining momentum is really, really hard
We perform better when we feel a persistent sense of progress and interaction with our goals.
Meet the teamSkip Employee List
Chief Executive Officer
Goal: To help pay for my daughter’s wedding.
Goal: A new car.
Goal: To travel. New Zealand and Fiji are next.
Goal: To record an album at Steve Albini’s Electrical Audio in Chicago.
Corporate Strategy & Finance
Goal: To help others achieve their financial goals.
Goal: To become F.I.R.E. (financially independent and retire early).
Goal: To pay off my condo mortgage.
Goal: To have the ability to give someone money anytime I think they need it.
Goal: To learn how to fly and buy my own plane.
Goal: To climb Mount Everest.
Goal: To buy an SUV. It will be my first car.